Business Objectives Of A Robust Health Bar Essay - 2440 Words

Contents Executive Summary 3 Introduction 4 Management Structure 4 Business Objectives 5 Micro and Macro Environment 5 PRODUCT PLAN 6 The marketing plan. 7 OPERATIONAL PLAN 8 Financial Plan. 12 Executive Summary Robust Health Bar was established in 2016 with the key purpose of fitness. It has a main aim of making fresh fruit juices and various health shakes available to all students, whether you visit the gym regularly or not. Robust Health Bars are set up in gym facilities over the four UJ Campuses for those who enjoy working out and also in the Student Centers for the students who are always on the go but still value their health states. Robust Health Bar plans to ensure an excellence in the quality of its products by using a highly qualified and dedicated management and human resources team and by using fresh fruit that are locally sourced. This will ensure that the logistics costs are reduced and that time is saved. Robust Health Bar aims to attain a turnover of R20 000 in the first year of operations. A detailed growth plan is further discussed in the plan. The business will also use funds of R95 000 which will go toward purchasing the required equipment that will ensure the on-going operations of the business and also the marketing and promotional aspects that will allow information about the product to reach the relevant targeted market. Robust Health Bar places the need of the consumers first and unlike the competition, the business allows the consumer toShow MoreRelatedEssay On Hitech Act And The Concept Of Meaningful Use975 Words   |  4 Pagesâ€Å"HITECH Act and the Concept of Meaningful Use† The Health Information Technology for Economic and Clinical Health (HITECH) Act was created in 2009 and serves as a way to incentivize healthcare providers to implement an Electronic Health Record (EHR). Many healthcare facilities use to keep track of all medical records via paper sometimes split up my department, which made working with other facilities, or even with other departments within the same facility much more difficult and time consumingRead MoreBoost Juice3010 Words   |  13 PagesStrategies 8. SWOT Analysis 9. Marketing Objectives 10. Strategies 11. Marketing Mix 12. Product Differentiation and the Product Life Cycle 13. Measures of Success 14. Recommendations 15. Conclusion Background Boost Juice Bars (Boost, 2014) is an Australian food and beverage brand, which was formed in 2000 with the first store located in the capital city in the South part of Australia- Adelaide. This food and beverage business has been done well since the business has been expanded globally in  Asia,Read MoreMarketing Assisgnment2580 Words   |  11 PagesBois Bande tea is a healthier, less concentrated spin off of Bois bande wine, manufactured in a tea form. Although Bois Bande tea uses the same active in gradient as its selling point, it caters to a different segment of the market that is older, health conscious and more conservative. Table of Contents Executive Summary --------------------------------------------------------------------------- pg2 Introduction ------------------------------------------------------------------------------------Read MoreHow Companies Engage in Corporate Social Responsibility2281 Words   |  10 PagesHRM030 Student Name: Bosky Goel Student Id: 11414545 Supervisor: Mr. Kevin Lamb Dated: 3rd October 2011 1. What is the general area that you are interested in? Corporate Responsibility (CR) has emerged as a significant theme in the global business community and is gradually becoming a mainstream activity, according to a new survey by the Economist Intelligence Unit, in cooperation with Oracle Corporation. The growing emphasis on corporate responsibility is affecting the relationship betweenRead MoreCold Stone Marketing2919 Words   |  12 Pages2012). Conversely, their pricing is ranked low when compared to their competitors. Their marketing plan is not very robust considering today’s technology venues. The plan consists of electronic and hard copy coupons, free in store samples, television advertising, partnerships with other business owners, and birthday clubs. The impending health care reform coupled with more health conscious consumers has the potential to threaten Cold Stone’s future profits. Within the mandate, is a requirementRead MoreRainyday Insurance Adjusters Company7260 Words   |  30 PagesForschungsberich t SM-2009-4 November 2009 Kontakt: P.Filzmoser@tuwien.ac.at Benefits from Using Continuous Rating Scales in Online Survey Research Horst Treiblmaier* Institute for Management Information Systems Vienna University of Economics and Business Augasse 2-6, 1090 Vienna, Austria1 Peter Filzmoser Department of Statistics and Probability Theory Vienna University of Technology Wiedner Hauptstraße 8-10, A-1040 Vienna, Austria Abstract The usage of Likert-type scales has become widespreadRead MoreReport on the Uk Chocolate Industry3614 Words   |  15 Pages16 and under decreased from 21% to 19%.’’ (www.statistics.gov.uk) 2009 It is said that the younger majority of the population are the consumers of chocolate. A survey carried out by the National Opinion Poll shows that the consumption of chocolate bars by young people, aged 7-16 years has fallen from 44% to 37% from 1999 to 2003. (www.mintel.co.uk) 2009 The information we will be analysing in each of the factors are as follows: Social Factors Technological Factors ï‚ § Attitude and behaviour ï‚ § MediaRead MoreReport on the Uk Chocolate Industry3627 Words   |  15 Pages16 and under decreased from 21% to 19%.’’ (www.statistics.gov.uk) 2009 It is said that the younger majority of the population are the consumers of chocolate. A survey carried out by the National Opinion Poll shows that the consumption of chocolate bars by young people, aged 7-16 years has fallen from 44% to 37% from 1999 to 2003. (www.mintel.co.uk) 2009 The information we will be analysing in each of the factors are as follows: Social Factors Technological Factors ï‚ § Attitude and behaviour ï‚ §Read MoreCadbury Schweppes Versus Coke3128 Words   |  13 Pagesto create brands people love. Vision Statement: Cadbury Schweppes is committed to growing responsibly. We believe responsible business comes from listening and learning, and having in place a clear CSR vision and strategy. It also comes from having the processes and systems to follow through and an embedded commitment to living our values. Values: ï‚ § Clear Objectives ï‚ § Responsibility ï‚ § Openness and Integrity ï‚ § Quality ï‚ § Committed People ï‚ § Competitive Ability ï‚ § Simple Organisation ï‚ § TakingRead MoreMarketing Strategy Analysis of Coca Cola3259 Words   |  14 Pagessituation highlighted in the attached report form the Guardian newspaper and your own research. Your report should cover the following areas; A marketing audit of their business One new marketing objective for Coco-Cola. You should indicate the actions the company would have to undertake for the next twelve months to achieve this objective ï ¿ ½ INTRODUCTION This report serves as a comprehensive marketing audit of Coca-Cola. This audit examines the internal and external operating environment, the varied