Brand Loyalty for the Apple iPhone in the UK Market Dissertation

Brand Loyalty for the Apple iPhone in the UK Market - Dissertation Example It is a multinational company that produces consumer electronics, personal computers and business-to-business (B2B) computer software products. Incorporated in 1977, Apple has since evolved throughout the technological revolution, maintaining a significant competitive advantage in key target markets against other large technology companies such as Hewlett-Packard, IBM, Samsung, and many other successful technology-focused companies domestically and internationally. The company’s 2011 Annual Report boasts sales volumes of $10.8 billion, an increase of over $4 billion in one year (Apple 2012). This further represents growth of over six billion USD since 2009. How does Apple Inc. accomplish these sales successes and continue to maintain such high market share with its technology products in a highly dynamic, evolutionary and competitive marketplace? Throughout the recent years (2007-2012), Apple Inc. has become a profoundly adept marketing agency that understands the dynamics of consumer lifestyle and attitude, and thus produces advertising and promotional material that appeals to these values and needs. With the launch of the firm’s iPhone 1 in 2007, Apple has achieved significant brand loyalty for its innovative smartphone designs and concepts from customers that appreciate its competitive features, user-friendly design, and diverse systems and options. With each new release of the iPhone product, currently moving through its fifth evolution with the recent launch of the iPhone5, Apple continues to delight its target customers that have a strong preference for this brand.

Characteristics of Good Test Questions Essay Example for Free

Characteristics of Good Test Questions Essay Here is the list of characteristics that you should follow when either writing or selecting interpretive exercise questions for use in Stage 2 of any curriculum planning. Examples of these characteristics and why they are important will be discussed in class. Interpretive exercise questions consist of a series of selective response items based on a common set of introductory material. The introductory material may be in the form of written materials, tables, charts, graphs, maps or pictures. These questions are the hardest to write, because you have to find novel introductory material related to your unit of instruction that works and is important. The reason for including this type of question in a unit test is that it gives students practice answering this type of question which is often used on standardized tests in science. Advantages: 1. Measure the ability to interpret the introductory material encountered in everyday situations. 2. Measure more complex learning outcomes than is possible with other forms of selected response items. 3. Minimizes the influence of a students’ lack of needed factual information on measurement of complex learning outcomes. 4. Greater structure than essay test. 5. A question type used in standardized tests. Students need to be familiar with this question type. Limitations: 1. Hard to construct: find materials that are new (novel) but relevant. Usually needs some editing. 2. Heavier demand on students’ reading skill. Keep reading level low, passage brief. In primary grades use more pictorial materials. 3. Cannot measure students’ overall approach to problem solving (doesn’t show work steps). 4. Only test problem-solving ability at the recognition level. Interpretive Exercise Guidelines: 1. Select introductory material that is in harmony with course outcomes. 2. Select introductory material that is appropriate to the curricular experience and reading level of the student. 3. Select introductory material that is new (novel) to the student. 4. Use introductory material that is brief, but meaningful. 5. Revise introductory material for clarity and conciseness for greater value. 6. Construct test items that require analysis and interpretation of the introductory material. 7. Make the number of test items roughly proportional to the length of the introductory material. 8. When constructing the test items use the guidelines given in the writing of selective response items.

Lies My Teacher Told Me by James Loewen Essay -- Lies Teacher Told Loe

James Loewen wrote the book ?Lies My Teacher Told ME? to help the students of the United States become aware of their true history. This book attempts to show how and why American history has been taught the way it has without regard for the truth. Mr. Loewen had compared twelve different history textbooks they are: The Great Republic, The American Way, Land of Promise, Rise of the American Nation, Challenge of Freedom, American Adventures, Discovering American History, The American Tradition, Life and Liberty, The United States ? A History of the Republic, Triumph of the American Nation and The American Pageant. Loewen has argued his cases for Heroification, Euorcentrism and the first settlers, and Racism in our history. He has done this knowing fully that most people do not want to know the harsh realities of our nations past. The United States has tried to maintain a positive image throughout history. Unfortunately, it has many skeletons in its closet that need to come out to heal this great nation on many levels. If the public at large new the real role of racism in our nations infancy and how men tried to pursue their way of thinking as opposed to what is good for the country they would be ashamed at what the United States has stood for in the past. Heroification is a degenerative process that makes people into heroes regardless of any type of character flaw they may possess. It appears that Mr. Loewen?s greatest concern about heroification does not revolve around who gets chosen for the history books but what actually happens to them after they do. He cites two examples of people that had led colored lives but in our textbooks show them as people we should strive to become like. These two people are Helen Keller and President Woodrow Wilson. (Lies?19) Mr. Loewen feels that heroification has distorted the lives of Keller and Wilson and that we can no longer think straight about them. He does not just think this of these two but many other people throughout history. When it comes to Keller we think of someone who, throughout her entire life has struggled to overcome her disabilities. I feel that no one would dispute this but in reality Miss Keller was a radical Socialist for most of her life. This in itself is not so bad but her condemnation of the country into which she was born to and lived in could be considered treasonous. (Lies?20) President W... ...ime of the author rather then accurate historical facts. (Lies?293) Textbooks are being written this way and history is being taught this way to show people how they should act and strive to be. This relays to the student what is deemed acceptable to everyone and what is not. When it comes to a student remembering historical lessons they normally do not remember what is being taught to them unless they are moved by it. (Lies?301) So what is the result to a society where our students are being taught this way? The number one result is that students do not know the true history of their country nor do they remember what they were taught in class. This is a sad conclusion but Mr. Loewen feels it is an accurate one given responses to questions he has asked his students throughout the years. What can we do to change this and reeducate the people out there? Sadly I feel nothing can be done for those of us out there who are not truly aware of this misinformed way of teaching. But, our c hildren need not be sheltered from our true history, rather they should learn all that has happened so we can prevent the atrocities from reoccurring again. (Lies My Teacher Told Me ? James Loewen)

Hager Shipley in “The Stone Angel” Essay

In Margaret Laurence’s novel, â€Å"The Stone Angel†, Hagar Shipley is the main character. Born the daughter of Jason Currie, she is one who possesses incredible depth in character. Mingling past and present, we observe the very qualities, which sustained her and deprived her of joy such as her lack of emotional expression. As well, inheriting her father’s harsh qualities, she exhibited pride that detested weakness in any form. Despite of her negative attributes she also displayed a positive mannerism through courage. Thus, Hagar is a cold, but strong willed woman. Such qualities give us a portrait of a remarkable character. Hagar’s most noticeable characteristic was her lack of feeling and emotion. Indeed there where many situations where she could not physically express what she felt in her heart. She did not cry at the death of her son John. That night she was â€Å"transformed to stone and never wept at all (Laurence 243)†. During Marvin’s childhood, she would impatiently dismiss him due to his slowness of speech. Once when an ecstatic Marvin told Hagar that he finished his chores, Hagar bluntly sends him away saying, â€Å"I can see you’ve finished. I’ve got eyes. Get along now  ¼ (Laurence 112)†. Even as a child she was lacked emotion when she could not provide comfort to her dying brother, Daniel. Daniel needed the comfort of his mother, but for Hagar, â€Å"to play at being her – it was beyond me (Laurence 25).† Indeed, Hagar’s deficiency in feeling or expressing emotion was a visible characteristic throughout the novel. As a result of her upbringing, Hagar possesses pride that despises weakness in any form. As a young girl she displayed this trait when her dad slapped her hand, â€Å"I wouldn’t let him see me cry, I was so enraged (Laurence 9).† As previously mentioned before, Hagar could not portray her mother to comfort her dying brother. She characterized her mother as â€Å"the woman Dan was said to resemble so much and from whom he’d inherited a frailty I could not help but detest (Laurence 25).† When Hagar brought upon the subject of marriage with Bram Shipley to her father he made it clear that â€Å"there’s not a decent girl in this town would wed without her family’s consent (Laurence 49).† Hagar rebelliously responded, â€Å"It will be done by me (Laurence 49)† and eventually marries Bram. Thus, throughout the novel, Hagar’s attribute of scornful pride is evidently exhibited. In contrast to her negative character, Hagar exhibits a great deal of courage. Following Hagar’s marriage to Bram, she immediately faced the reality of the life. The next day Hagar cleaned the house inside out. â€Å"I had never scrubbed a floor in my life, but I worked that day as though I’d been driven by a whip (Laurence 52).† Hagar also had the courage to leave Bram for the sake of her children’s future. Physically, Hagar did not lack courage. At the age of 90, Hagar was able to painfully endure her journey to Shadow Point. Thus, her courageous character classifies her as a strong willed woman. There’s no question that Hagar, young or old, is a cold yet courageous woman. She was deficient in physically expressing her feelings and emotions. She also possessed an unbending pride, which despised weakness in any form. However, despite of her negative attributes she still exhibits a positive aspect through her courage. Hagar’s character has such immense depth. She may not be perfect; nevertheless she is unique. Important Note: If you’d like to save a copy of the paper on your computer, you can COPY and PASTE it into your word processor. Please, follow these steps to do that in Windows: 1. Select the text of the paper with the mouse and press Ctrl+C. 2. Open your word processor and press Ctrl+V. Company’s Liability 123HelpMe.com (the â€Å"Web Site†) is produced by the â€Å"Company†. The contents of this Web Site, such as text, graphics, images, audio, video and all other material (â€Å"Material†), are protected by copyright under both United States and foreign laws. The Company makes no representations about the accuracy, reliability, completeness, or timeliness of the Material or about the results to be obtained from using the Material. You expressly agree that any use of the Material is entirely at your own risk. Most of the Material on the Web Site is provided and maintained by third parties. This third party  Material may not be screened by the Company prior to its inclusion on the Web Site. You expressly agree that the Company is not liable or responsible for any defamatory, offensive, or illegal conduct of other subscribers or third parties. The Materials are provided on an as-is basis without warranty express or implied. 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Digital Fortress Chapter 27

On the Crypto floor, the shadows were growing long and faint. Overhead, the automatic lighting gradually increased to compensate. Susan was still at her terminal silently awaiting news from her tracer. It was taking longer than expected. Her mind had been wandering-missing David and willing Greg Hale to go home. Although Hale hadn't budged, thankfully he'd been silent, engrossed in whatever he was doing at his terminal. Susan couldn't care less what Hale was doing, as long as he didn't access the Run-Monitor. He obviously hadn't-sixteen hours would have brought an audible yelp of disbelief. Susan was sipping her third cup of tea when it finally happened-her terminal beeped once. Her pulse quickened. A flashing envelope icon appeared on her monitor announcing the arrival of E-mail. Susan shot a quick glance toward Hale. He was absorbed in his work. She held her breath and double-clicked the envelope. â€Å"North Dakota,† she whispered to herself. â€Å"Let's see who you are.† When the E-mail opened, it was a single line. Susan read it. And then she read it again. DINNER AT ALFREDO'S? 8 PM? Across the room, Hale muffled a chuckle. Susan checked the message header. FROM: [email protected] Susan felt a surge of anger but fought it off. She deleted the message. â€Å"Very mature, Greg.† â€Å"They make a great carpaccio.† Hale smiled. â€Å"What do you say? Afterward we could-â€Å" â€Å"Forget it.† â€Å"Snob.† Hale sighed and turned back to his terminal. That was strike eighty-nine with Susan Fletcher. The brilliant female cryptographer was a constant frustration to him. Hale had often fantasized about having sex with her-pinning her against TRANSLTR's curved hull and taking her right there against the warm black tile. But Susan would have nothing to do with him. In Hale's mind, what made things worse was that she was in love with some university teacher who slaved for hours on end for peanuts. It would be a pity for Susan to dilute her superior gene pool procreating with some geek-particularly when she could have Greg. We'd have perfect children, he thought. â€Å"What are you working on?† Hale asked, trying a different approach. Susan said nothing. â€Å"Some team player you are. Sure I can't have a peek?† Hale stood and started moving around the circle of terminals toward her. Susan sensed that Hale's curiosity had the potential to cause some serious problems today. She made a snap decision. â€Å"It's a diagnostic,† she offered, falling back on the commander's lie. Hale stopped in his tracks. â€Å"Diagnostic?† He sounded doubtful. â€Å"You're spending Saturday running a diagnostic instead of playing with the prof?† â€Å"His name is David.† â€Å"Whatever.† Susan glared at him. â€Å"Haven't you got anything better to do?† â€Å"Are you trying to get rid of me?† Hale pouted. â€Å"Actually, yes.† â€Å"Gee, Sue, I'm hurt.† Susan Fletcher's eyes narrowed. She hated being called Sue. She had nothing against the nickname, but Hale was the only one who'd ever used it. â€Å"Why don't I help you?† Hale offered. He was suddenly circling toward her again. â€Å"I'm great with diagnostics. Besides, I'm dying to see what diagnostic could make the mighty Susan Fletcher come to work on a Saturday.† Susan felt a surge of adrenaline. She glanced down at the tracer on her screen. She knew she couldn't let Hale see it-he'd have too many questions. â€Å"I've got it covered, Greg,† she said. But Hale kept coming. As he circled toward her terminal, Susan knew she had to act fast. Hale was only a few yards away when she made her move. She stood to meet his towering frame, blocking his way. His cologne was overpowering. She looked him straight in the eye. â€Å"I said no.† Hale cocked his head, apparently intrigued by her odd display of secrecy. He playfully stepped closer. Greg Hale was not ready for what happened next. With unwavering cool, Susan pressed a single index finger against his rock-hard chest, stopping his forward motion. Hale halted and stepped back in shock. Apparently Susan Fletcher was serious; she had never touched him before, ever. It wasn't quite what Hale had had in mind for their first contact, but it was a start. He gave her a long puzzled look and slowly returned to his terminal. As he sat back down, one thing became perfectly clear: The lovely Susan Fletcher was working on something important, and it sure as hell wasn't any diagnostic.

Macbeth Commentary Essays - Characters In Macbeth, Free Essays

Macbeth Commentary Essays - Characters In Macbeth, Free Essays Macbeth Commentary Macbeth Commentary In Macbeths speech about the witches telling him their prophecies, central and dramatic purpose are given in more than one way. Macbeths aside is mainly an inward conflict in a case of man versus himself. Many times in the passage, Macbeth relays signs of fear but with reward near by. Contained in Macbeths aside are very important elements of dramatic purpose as well as a central purpose that foreshadows the underlying theme of the whole play. Central purpose is achieved through Macbeths arguments with himself and the tone he conveys. He asks himself questions, attempting to work them out in his head, giving the reader a short psychoanalysis of what he is thinking and why. The central purpose in the passage is that of ultimate betrayal. The witches have given him prophecies that he will become Thane of Cawdor and later the King of Scotland and one thinks that will please Macbeth but in actuality it wreaks havoc with his emotions and feelings. If good, why do I yield to that suggestion whose horrid image doth unfix my hair and make my seated heart knock at my ribs...? is a question posed by Macbeth to himself. The use of such rhetoric lets the reader realize that there is inevitably something wrong with Macbeth becoming king and that something will have to go down before his success. Showing the reader that there is evil masked among the great success, gives off images of betrayal and also that nothing is ever as it seems. Dramatic purpose is shown in many ways throughout the passage. The main instrument used to advance the drama in the passage are the questions that Macbeth asks himself. The questions reveal that something is wrong and that Macbeth feels insecure about receiving these positions, showing how much evil is rustling beneath the glory. Also boosting the drama is Macbeths repetition of words favoring darkness. If ill...., ...horrid images..., and ...whose murder..., all reemphasize the fact that above all, darkness is ever present in the passage. In the passage from Macbeth, dramatic purpose and central purpose are conveyed to show the ultimate image of darkness and eventual betrayal of Duncan by Macbeth. Although slight, Shakespeare skillfully goes around the point and turns the words into more a foreshadowing image that a tell-all image. The tact in Shakespeares language is essential the reader understanding the complexities of the play.

Presidents Drug Policy essays

Presidents Drug Policy essays The President's National Drug Control Strategy 2004 focuses on three key areas: the prevention of drug use, providing treatment for drug addiction, and damaging the economic basis of the drug trade. In the strategy, the President notes a special role for law enforcement, school and community. In addition, the arrest of drug dealers is an important component of the policy. Despite its many positive points, like a focus on treatment, the President's drug policy has several important flaws. Overall, the President's drug policy will be held to be successful if it holds up to long-term goals like reducing drug use and crime that is associated with the use of illegal drugs. Law enforcement plays an important role in the President's drug policy. Importantly, the policy proposes "close alliances between treatment and law enforcement" as part of a larger alliance between the community and government. As an example, the policy notes the case of Shirley Morgan and the growing drug trade in rural Portland near Mount Hood. She headed a community group that coupled a volunteer coalition that collected intelligence on drug activities with the activities of the local police In addition to the need for community involvement with law enforcement, the policy notes the importance of law enforcement targeting higher ups in the drug trade. As such, the policy notes the efforts of the multi-agency Special Operations Division (SOD), which works to coordinate the action of different federal agencies with state and local agencies, including Columbian and Mexican counterparts. This coordination plays an important role in stopping "trafficking organizations can span dozens of states and hundreds of jurisdictions." School and community are important components of the President's drug policy. As noted earlier, the policy focuses keenly on the cooperation of community groups with ...

The Unsavory History of Nutmeg Spice

The Unsavory History of Nutmeg Spice Today, we sprinkle ground nutmeg on our espresso drinks, add it to eggnog, or mix it into pumpkin pie filling. Most people probably dont particularly wonder about its origins, no doubt - it comes from the spice aisle in the supermarket, right? And fewer still stop to consider the tragic and bloody history behind this spice. Over the centuries, however, tens of thousands of people have died in the pursuit of nutmeg. What Is Nutmeg? Nutmeg comes from the seed of the Myristica frangans tree, a tall evergreen species native to the Banda Islands, which are part of Indonesias Moluccas or Spice Islands. The inner kernel of the nutmeg seed can be ground into nutmeg, while the aril (the outer lacy covering) yields another spice, mace. Nutmeg has long been valued not only as a flavoring for food  but also for its medicinal properties. In fact, when taken in large enough doses nutmeg is a hallucinogen, thanks to a psychoactive chemical called myristicin, which is related to mescaline and amphetamine. People have known about the interesting effects of nutmeg for centuries; the 12th-century abbess Hildegard of Bingen wrote about it, for one. Nutmeg on the Indian Ocean Trade Nutmeg was well-known in the countries bordering the Indian Ocean, where it featured in Indian cooking and traditional Asian medicines. Like other spices, nutmeg had the advantage of being light-weight compared with pottery, jewels, or even silk cloth, so trading ships and camel caravans could easily carry a fortune in nutmeg. For the inhabitants of the Banda Islands, where the nutmeg trees grew, the Indian Ocean trade routes ensured a steady business and allowed them a comfortable living. It was the Arab and Indian traders, however, who got very wealthy from selling the spice all around the rim of the Indian Ocean. Nutmeg in Europe's Middle Ages As mentioned above, by the Middle Ages, wealthy people in Europe knew about nutmeg  and coveted it for its medicinal properties. Nutmeg was considered a hot food according to the theory of humors, taken from ancient Greek medicine, which still guided European physicians at the time. It could balance cold foods like fish and vegetables. Europeans believed that nutmeg had the power to ward off viruses like the common cold; they even thought that it could prevent the bubonic plague. As a result, the spice was worth more than its weight in gold. As much as they treasured nutmeg, however, people in Europe had no clear idea of where it came from. It entered Europe through the port of Venice, carried there by Arab traders who portaged it from the Indian Ocean across the Arabian Peninsula and into the Mediterranean world... but the ultimate source remained a mystery. Portugal Seizes the Spice Islands In 1511, a Portuguese force under Afonso de Albuquerque seized the Molucca Islands. By early the next year, the Portuguese had extracted the knowledge from the locals that the Banda Islands were the source of nutmeg and mace, and three Portuguese ships sought out these fabled Spice Islands. The Portuguese did not have the manpower to physically control the islands, but they were able to break the Arab monopoly on the spice trade. The Portuguese ships filled their holds with nutmeg, mace, and cloves, all purchased for a reasonable price from the local growers. Over the next century, Portugal tried to build a fort on the main Bandanaira Island  but was driven off by the Bandanese. Finally, the Portuguese simply bought their spices from middlemen in Malacca. Dutch Control of Nutmeg Trade The Dutch soon followed the Portuguese to Indonesia, but they proved unwilling to simply join the queue of spice shippers. Traders from the Netherlands provoked the Bandanese by demanding spices in return for useless and unwanted goods, like thick woolen clothing and damask cloth, which was completely unsuitable for tropical climes. Traditionally, Arab, Indian, and Portuguese traders had offered much more practical items: silver, medicines, Chinese porcelain, copper, and steel. Relations between the Dutch and Bandanese started out sour  and quickly went down-hill. In 1609, the Dutch coerced some Bandanese rulers into signing the Eternal Treaty, granting the Dutch East Indies Company a monopoly on spice trade in the Bandas. The Dutch then strengthened their Bandanaira fortress, Fort Nassau. This was the last straw for the Bandanese, who ambushed and killed the Dutch admiral for the East Indies and about forty of his officers. The Dutch also faced a threat from another European power - the British. In 1615, the Dutch invaded Englands only foothold in the Spice Islands, the tiny, nutmeg-producing islands of Run and Ai, about 10 kilometers from the Bandas. The British forces had to retreat from Ai to the even smaller island of Run. Britain counter-attacked the same day, though, killing 200 Dutch soldiers. A year later, the Dutch attacked again  and besieged the British on Ai. When the British defenders ran out of ammunition, the Dutch overran their position and slaughtered them all. The Bandas Massacre In 1621, the Dutch East India Company decided to solidify its hold on the Banda Islands proper. A Dutch force of unknown size landed on Bandaneira, fanned out, and reported numerous violations of the coercive Eternal Treaty signed in 1609. Using these alleged violations as a pretext, the Dutch had forty of the local leaders beheaded. They then went on to perpetrate genocide against the Bandanese. Most historians believe that the population of the Bandas was around 15,000 before 1621. The Dutch brutally massacred all but about 1,000 of them; the survivors were forced to work as slaves in the nutmeg groves. Dutch plantation-owners took control of the spice orchards  and grew wealthy selling their products in Europe at 300 times the production cost. Needing more labor, the Dutch also enslaved and brought in people from Java and other Indonesian islands. Britain and Manhattan At the time of the Second Anglo-Dutch War (1665-67), however, the Dutch monopoly on nutmeg production was not quite complete. The British still had control of little Run Island, on the fringe of the Bandas. In 1667, the Dutch and British came to an agreement, called the Treaty of Breda. Under its terms, the Netherlands relinquished the far-off and generally useless island of Manhattan, also known as New Amsterdam, in return for the British handing over Run. Nutmeg, Nutmeg Everywhere The Dutch settled down to enjoying their nutmeg monopoly for about a century and a half. However, during the Napoleonic Wars (1803-15), Holland became a part of Napoleons empire  and was thus an enemy of England. This gave the British an excellent excuse to invade the Dutch East Indies once again  and try to pry open the Dutch stranglehold on the spice trade. On August 9, 1810, a British armada attacked the Dutch fort on Bandaneira. After just a few hours of fierce fighting, the Dutch surrendered Fort Nassau, and then the rest of the Bandas. The First Treaty of Paris, which ended this phase of the Napoleonic Wars, restored the Spice Islands to Dutch control in 1814. It could not restore the nutmeg monopoly, however - that particular cat was out of the bag. During their occupation of the East Indies, the British took nutmeg seedlings from the Bandas and planted them in various other tropical places under British colonial control. Nutmeg plantations sprang up in Singapore, Ceylon (now called Sri Lanka), Bencoolen (southwest Sumatra), and Penang (now in Malaysia). From there, they spread to Zanzibar, East Africa and the Caribbean islands of Grenada. With the nutmeg monopoly broken, the price of this once-precious commodity began to plummet. Soon middle-class Asians and Europeans could afford to sprinkle the spice on their holiday baked goods and add it to their curries. The bloody era of the Spice Wars came to an end, and nutmeg took its place as an ordinary occupant of the spice-rack in typical homes... an occupant, though, with an unusually dark and bloody history.

Individual Report - Fast Food Case Context Essay

Individual Report - Fast Food Case Context - Essay Example The company has planned to expand its business operations, as well as initiated plans in entering the business market of China. Therefore, the company is concerned with minimising its exposure to different sorts of risks, such as political, as well as economic risks among others, that are associated with the expansion of business activities in international market. (citation) This discussion will stress on the analysing of certain significant aspects that would be conducted by the company in order to ascertain, as well as to acquire valuable information. This information are required to be evaluated with the objective of determining valuable decisions that are required to be initiated for performing business operations of the fast food company in an appropriate manner. Moreover, the company is required to utilise varied strategic tools which include SWOT analysis, Porters five forces model as well as Hofstede five dimensional models among others for determining the suitability of the decisions for entering into the business market of China. ... It also enabled effective flow of investments in the international market due to enhanced deregulation as well as communication among dissimilar countries (European Commission, 2004). The fast food company in the UK is required to adopt globalisation procedure with the motive of expanding its business operations as well as sustain enhanced growth in the international business market. The company needs to perform business operations as a fast food company in the business market of China by providing quality products as well as complying with the requirements or the preferences of the customers particularly of China. All these major initiatives would certainly assist the company in acquiring better customer as well as brand loyalty especially in the market segment of China. For instance, McDonald’s has adopted the globalisation process in order to expand its business operations worldwide (Mujtaba & Patel, 2007). The different strategic tools that will assist the fast food compan y in determining the market conditions of China as well as in formulating helpful strategies for performing effectively in the business market of China have been framed hereunder. (citation) SWOT Analysis The company is required to perform a SWOT analysis before entering into the business market of China in order to determine its strengths, weaknesses, opportunities as well as threats (Ferrell & Hartine, 2010). Strengths One of the major strengths of the company is that it possesses several fast-food restaurants in the UK as well as in other nations that ultimately raises its profitability at large. The other strength of the company is that the management team of the company is quite expert as well as skilful that

Theories of causation of crime Term Paper Example | Topics and Well Written Essays - 2500 words

Theories of causation of crime - Term Paper Example According to this theory, people engage to crime to avoid or end harassment from their friends. In other instances, they may steal so that they can end or reduce financial problems that make them feel embarrassed. In another dimension, such people may commit crime as a way of revenging against those who have done them wrong. Engagement in illegal drug use is also a way of making them feel better especially when they engage in criminal activities. According to Vito & Maahs (2012), different challenges have been found to cause individuals from committing crime. Poor families have different challenges that make them feel disadvantaged in life. Due to lack of finances, poor families end up having different health problems since they cannot afford medication. In some of the developing countries, poor families suffer from malnutrition and other dietary related diseases. Such diseases are preventable especially when people have good meals, but this is different when it comes to people from poor background. They find it difficult to have three meals in a day. In this regard, people from such families try to find ways of placing meals on their tables. Since very little means are available to do so, they end up engaging in criminal activities such as stealing. They may feel that their supremacy is on the ability to steal from rich people. They mostly blame the forces of nature for their misfortunes and believe that since life is all about survival for the fittest, their ability to steal is their strength and they count is as their own adventure or as a means of earning a living. However, Kelso (1994) noted that such people develop a culture of stealing and find it difficult to engage in positive work to make money. They do not engage in any positive development activity as long as they believe they can survive by stealing. Studies have documented that people from poor backgrounds have little

To what extent, and in what ways, has the constant process of Essay

To what extent, and in what ways, has the constant process of enlargement, impacted on the EU politics and policy process - Essay Example The above issue is discussed in this paper; emphasis is given on the value of enlargement as a tool for strengthening the political and economic position of EU; the impact of enlargement on various EU politics and processes is also examined taking into consideration the fact that enlargement is a demanding process requiring a long period of preparation and being related to certain risks – especially because of the different political, social and economic patterns of European countries. It is proved that the enlargement processes developed in the European Union up today have all affected, more or less, the EU politics and processes; however, among them, it is the fifth enlargement process which most influenced EU politics and policies. For the above reason, the fifth enlargement, which developed in two phases, in 2004 and 2007, is extensively discussed in this paper using the literature published in the particular field. When the European Union was first established – in itially, as a European Community – in 1957 (Treaty of Rome), no term was set regarding the development of a Community regional policy (Bache 31). The reference to economic activities, which would be initiated by the entire member states –jointly – could be possibly, regarded as such policy, even not clearly. Through the decades, it was made clear that the achievement of the targets of the Union would be a challenging task. For this reason, the need for its expansion was through to be unavoidable – a practice which was proved particularly helpful towards the development and the strengthening of European Union so that to become a major force in the global market. In its initial form, the European Union had 6 states – today, its members are estimated to 27, as a result of 5 enlargements. The specific processes have been used in order to increase the power of EU within the international community but also in order to promote integration across the Euro pean Union. Among these enlargements the one which is most important is the fifth one developed into two phases: the first phase took place in 2004 and the second in 2007. Through the fifth enlargement – a process that has been characterized as the most important strategic decision of the EU in the 21st century (Europa, Enlargement 2011) – the European Union was significantly expanded acquiring 12 new members (Europa, Enlargement 2011). The criteria and the terms of enlargement – as one of the European Union’s key processes – are included in the ‘article 49 of the Treaty of the European Union’ (Europa, Enlargement 2011). In accordance with the above article, the key priority of the enlargement process is to ensure that the applicant countries are adequately prepared so that to meet their obligations – as stated by the relevant EU rules; of course, the legislative, political and social characteristics of each candidate country ar e taken into consideration when these processes are developed. However, in any case, it needs to be ensured that the candidate countries will be able to respond to their obligations – as members of the Union – and to align their policies/ rules with those of the Union (Europa, Enlargement 2011). At this point, it would be necessary to refer briefly to the history of enlargements

Answering Questions 1 Research Paper Example | Topics and Well Written Essays - 500 words

Answering Questions 1 - Research Paper Example Not only are they fundamental to him, but through his shared thoughts, the world is made aware of the effects of imperialism; the misfortune that inferior human races are made to go through against their own will, the slow death that faces innocent civilians who are made to bow to their colonial masters all in the name of political imprisonment and consequent incarceration. This is evident when the author recurs that â€Å"†¦but in reality, I was only an absurd puppet pushed to and fro by the will of those yellow faces behind†¦Ã¢â‚¬  critically analyzing this quote brings out the significance of the dying elephant in compiling of Orwell’s thesis. The elephant is used as an eye opener to enlighten the sub divisional police of the plight of the oppressed civilians. All along the officer is being driven by emotions and a subconscious mind which turns him into a puppet of his own self. Whereas he is subtle that the elephant has cooled down its temper, he is unsure of what step to take. He is more concerned with what the natives will have to say behind his back. In addition, the author is unsure of the impression he would create on the faces of the two thousand people behind his back. Though his motive was not to kill the elephant because it will be a big loss to the owner, he is driven by the unconscious thought of being a super hero. The author is more focused on portraying dominance over his subjects and that deters him from taking a second thought on shooting the elephant. That is the same way the colonial masters impose imperialism to unsuspecting police officers by turning them into their puppets. At first the author is content about his job. He fails to realize that he is a puppet being manipulated by the European government. His eyes are misted and his heart is too roughed up to understand the feelings of the Burma’s.

Womens rights and how women got them what they went through to get Research Paper

Womens rights and how women got them what they went through to get them - Research Paper Example In general, it absorbs a critique of gender discrimination; more particularly, it contains the encouragement of women's interests and welfare (Duggan, 1979). It can be said that the first wave of feminism started in the early 1848 and it lasted till the 1960s after which the women started getting their rights. However some argue that the movement ended in the 1920s as the constitution to allow women to vote was passed in this very year.. This essay would further prove this claim by giving an overview about the first wave of feminism in the United States and its drawbacks (William 1969) Women have been treated as inferior to the men in every segment of this world until they fight for their rights to be served as equal to the men. The first wave of feminism started in 1868 and lasted till the 1960s in the United States (William 1969). The main aim of this feminist movement was to retain the rights of women in the country. Before the first wave of feminism took place the condition of wo men in the United States was miserable. The women were not allowed to vote and had no shares when it came to property rights. Wives did not have any rights when it came to justice over their husbands as they were not allowed to file any petition in case of any harshness.... f the first feminist movement proved quite successful in achieving their objectives but on the other hand they were not successful enough to provide all the necessary rights to women living in the United States and thus other similar movements had to come into play so that these rights were also achieved for the women. It basically revolved around the issues of seeing women as sexual objects, their individual identity, their right to vote, the issues which they faced in their work places and healthcare. The first wave was brought about by different groups which were then known by different names such as the Abolitionist groups and the Women Rights Organizations (Clarke 1974). The women in the first wave demanded moral equality to the levels of a man. The most important issue which the feminists pursued was to achieve individual status for women living in the United States. In other words they wanted a woman to represent the community of women living in the county. In order to pursue all these rights the women set out with different conventions and marches so that their demands could be accepted by the government. In 1848 the famous ‘Declaration of Sentiments’ was announced which became the basic principle of the movement which was going on in the United States. Similarly this was followed by the formation of different organizations which worked towards achieving the rights which the women were previously deprived of. Following this the organizations in achieving rights for women seemed successful as the women were provided with rights to property ownership and child custody. They also provided workplace laws which helped to women to participate more in the working sector. In 1920 the Nineteenth Amendment to the constitution of United States took place and this gave

Answering Questions 1 Research Paper Example | Topics and Well Written Essays - 500 words

Answering Questions 1 - Research Paper Example Not only are they fundamental to him, but through his shared thoughts, the world is made aware of the effects of imperialism; the misfortune that inferior human races are made to go through against their own will, the slow death that faces innocent civilians who are made to bow to their colonial masters all in the name of political imprisonment and consequent incarceration. This is evident when the author recurs that â€Å"†¦but in reality, I was only an absurd puppet pushed to and fro by the will of those yellow faces behind†¦Ã¢â‚¬  critically analyzing this quote brings out the significance of the dying elephant in compiling of Orwell’s thesis. The elephant is used as an eye opener to enlighten the sub divisional police of the plight of the oppressed civilians. All along the officer is being driven by emotions and a subconscious mind which turns him into a puppet of his own self. Whereas he is subtle that the elephant has cooled down its temper, he is unsure of what step to take. He is more concerned with what the natives will have to say behind his back. In addition, the author is unsure of the impression he would create on the faces of the two thousand people behind his back. Though his motive was not to kill the elephant because it will be a big loss to the owner, he is driven by the unconscious thought of being a super hero. The author is more focused on portraying dominance over his subjects and that deters him from taking a second thought on shooting the elephant. That is the same way the colonial masters impose imperialism to unsuspecting police officers by turning them into their puppets. At first the author is content about his job. He fails to realize that he is a puppet being manipulated by the European government. His eyes are misted and his heart is too roughed up to understand the feelings of the Burma’s.

Advertising to the other Essay Example | Topics and Well Written Essays - 1000 words

Advertising to the other - Essay Example Fleishman –Hilliard Company concentrated on reaching out to potential customers in Canada, North America and globally. The potential customers mainly comprised environmental groups, oil-retailing companies and all-level institutions and companies that use energy. The objectives of an ad should reflect the intention of the marketing of the product. It is imperative for any advertising firm to consider the objectives of an ad before making any piece of advertisement (Williams, 2012). The Fleishman-Hilliard firm ads campaign sought to achieve different objectives. The primary objective of the ads is to promote the oil sands and Canada’s natural resource sector globally. The campaign ads incorporate this objective by using the ads to raise public awareness about the products made by the Canadian oil sands. The ads also aim at ensuring a fact-based dialogue about Canada being a responsible supplier of oil and other resources. The ad campaign aims at exploring online platform where customers can find information about Canadian oil sands. Finally, the ad campaign aims at portraying Canada as a competent and trustworthy neighbor in terms of industrial partnerships and acting responsibly. Advertising techniques are the ways in which advertising agents use to attract and engage minds of the target market and public. When made to be creative and captivating, they serve as very strong communication tools. Importance and relevance of a particular technique rests on its ability to trigger emotion and attract attention (Williams, 2012). Fleishman-Hilliard Company employed different techniques in its advertising Canadian Oil sands. These techniques included claims, repetition, bandwagon, association, and patriotism. An effective advertisement tends to imply or make claims about the unique capabilities of a particular product. The ads achieve this by concentrating on specific aspects of the

Data Collection Plan Essay Example for Free

Data Collection Plan Essay Abstract Postoperative Pulmonary complications (PPC) such as atelectasis, impaired gas exchange, pneumonia and acute respiratory failure (ARF) are not uncommon in patients undergoing major surgery and are a leading cause of increased patient morbidity, mortality and increased length of hospital stay (Yoder, Sharma, Hollingsworth, Talavera, Rice, 2013). Healthcare professionals are now expected to give patients verifiably effective treatments by implementing current evidence based practice (EBP). In order to do so, interventions to prevent PPCs must be investigated. The aim of this study was to evaluate the effectiveness of adding incentive spirometry (IS) to traditional postoperative chest physiotherapy (CPT) and respiratory care. Eighty patients between 30 and 50 year old who had undergone surgery participated in the study. Patients were divided into two groups: the intervention group where IS was used in addition to the traditional CPT, and the control group which included only traditional CPT. The results obtained in the investigation indicated that there were significant differences between both groups at the end of the study in terms of PPCs and hospital length of stay (LOS). Conclusion: Addition of IS to postoperative care helped in controlling PPCs. Keywords: postoperative pulmonary complication, incentive spirometer, chest physiotherapy, length of Stay Research Question In postsurgical patients, how does using incentive spirometer, compared to not using incentive spirometer, affect incidence of PPCs and hospital LOS? Hypothesis Because the risk for developing PPCs is not well studied specific numbers of occurrences are difficult to predict. However, it was hypothesized that patients who incorporated IS as part of their postoperative care would have a clinically significant decrease in the occurrence of PPCs and hospital LOS compared to those who did not incorporate IS into their postoperative care. Data Collection A quasi-experimental control trial was conducted from February 1, 2014 to May 31, 2014. The lead researcher, Adrienne Hinson, collected the data personally. During the four month study, eighty patients ranging in age from 30 to 50 years old who were undergoing surgery where the abdomen or chest was opened were selected randomly from the General Surgery Department at McLeod Regional Medical Center in Florence, SC. On sampling days, patients meeting the criteria were numbered chronologically based on their surgery time. For eighty consecutive business days, one of the patients was chosen randomly using a random numbers table created on Microsoft Excel. Patients who had recently been diagnosed with or treated for acute pulmonary complications, those who could not be instructed or supervised to assure appropriate use of the IS, and patients whose cooperation or comprehension was lacking were excluded from the study. All appropriate procedures were used to safeguard the rights of study participants. The study was externally reviewed by the hospital’s institutional review board before data collection began. Patients received verbal and written explanations of the study purpose and data collection procedures and after indicating willingness to participate in the study, voluntary informed consent was obtained (See Appendix A). Information included within the informed consent included participant status; participants were told which postoperative activities were routine, and which activities were being evaluated. Participants were informed that the data collected about them would be used for research purposes. The overall goals of the research, to evaluate to addition of IS to postoperative care, was described to patients. Participants were informed about which types of data would be collected, what procedures they would undergo, and how they were selected. The time frame of the commitment was defined as beginning on post-op day one and lasting until their follow up  visit after discharge. Information regarding funding was available to participants. All participants were educated on potential risks and benefits of participation. Finally, patients were assured that their privacy would be protected at all times and that they would be allowed to withdraw from the study at any point during their hospital stay (Polit Beck, 2012). The patients were deliberately placed into one of two experimental groups. Deliberate placement reduces confounding by ensuring the two groups were comparable when age, sex, smoking history, type of surgery and post-operative analgesia were compared. The control group consisted of 40 patients who underwent routine chest physiotherapy (CPT) postoperatively, as recommended by the Clinical Practice Guidelines set forth by The Agency for Healthcare Research Quality (2011). A physiotherapist supervised and assisted the treatment twice a day in the first two postoperative days and once a day from the third to the tenth days. During any session, the patients performed three to five deep breaths interspersed with periods of quiet breathing followed by two or three coughs or huffs with support from a pillow at least 10 times over a 15 minutes period. Additional techniques such as positioning and chest wall percussion were applied if breathing and coughing exercises alone were not effective in clearing excessive or retained pulmonary secretions. Patients were instructed to perform coughing and deep breathing exercises independently every hour while awake. The treatment group consisted of the remaining 40 patients who also followed the same Clinical Practice Guidelines but also received breathing exercise training with IS (Voldyne Volumetric manufactured by Sherwood Medical Company U.S.A.) In addition to the routine chest physiotherapy up to the tenth postoperative day. Application of breathing training with incentive spirometry was applied for five minutes, five times a day (El-Marakby et al., 2013). Monitoring began immediately postoperatively and continued until discharge. Hospital LOS was documented for each patient, along with whether or not the patient developed a PPC within 10 days of surgery. The researcher rounded on each hospitalized patient daily to ensure compliance and to update discharges and PPC diagnoses. In order to determine LOS, participant observation was used as a tool to collect data. LOS was calculated by subtracting day of admission from day of discharge. Date of admission was the date of surgery for all participants. Date of discharge was determined  by the surgical teams, who were blinded to the study and therefore measures are not likely to be influenced by reactivity (Polit Beck, 2012). PPCs were defined as any pulmonary abnormality that produced identifiable disease or dysfunction, was clinically significant, and adversely affected the postoperative clinical course (Hayden, Mayer, Stoller, 1995). Patients were monitored daily for 10 days for the diagnosis of a PPC. Given this definition, PPCs documented included atelectasis, pneumonia, acute respiratory failure, and exacerbation of COPD. Along with physical assessment and past history, biophysiological measures were used as data collection tools to aid in the diagnosis of PPCs (See Appendix C). Equipment and lab analysis were readily available and tests for biophysiological measures were completed by the appropriate staff at McLeod Regional Medical Center. Ordering tests and the interpretation of results was fulfilled solely by the healthcare providers as deemed necessary. The researchers were not responsible for diagnosing PPCs, but rather the observation and recording of data. Biophysiological measures for diagnosing acute respiratory failure include a low level of oxygen; a pulse oximetry falling below 80% saturation on room air or when arterial blood gas shows PaO2.

A L Oreal Case Study Management Essay

A L Oreal Case Study Management Essay Nowadays companies try to be more and more efficient. This concerns not only product quality or production processes but also the quality of the workforce. On that respect, employee management is key in achieving challenging productivity improvement objectives and simply to have the company to perform better. Before talking about the different processes used by companies to train their employees and develop competencies, lets remind ourselves that many constraints have to be taken into account such as local regulations. In France for example there is the DIF, Droit Individuel à   la Formation. Its a law passed in 2004, which allows employees to follow training programs. This to show that the social policy of a state can also affect the training process of employees in a company. In the following paragraph well ignore political aspects and focus on the different processes implemented by LOreal and American Express. LOreal case study Talent management To begin lets take the example of LOreal, the worlds largest cosmetics and beauty company. This company is well-known to employ Good Practices in Training and personal Development. To illustrate our proposal, we refer to an interview of a Latin American talent managing director of LOreal, Judith Ruiz De Esquide. Her role is to take a look at the different teams based in Latin America. She has to have a good knowledge of the employee motivations, skills, strengths or expectations and she has to match these with the external environment both economic and cultural. LOreal uses the Talent Management Directors network for sharing talent, improve processes and promote international mobility of the employees. Each employee is personally monitored: skills, motivation, achievements and even his sensibility to the environment (very important in the world of Beauty) are assessed on a regular basis. To identify potential talent and thus to manage them, Judith spends most of her time with employees in the Latin America operations of LOreal. The career development is a key factor of success according to Judith. She organizes formal meetings several times per year associated to daily and individual follow-up. Talent management is a process which enables the identification of the employees strengths and weaknesses as well. Given the task the employee has to fulfil or will fulfil in the future, a training plan is derived to close the gap with the targeted competencies that have to be acquired by the employee. In a context of globalization, important companies are composed of thousand of employees. Thus talent management becomes an important contributor to the performance of the company. I think a good talent management system can be very effective in raising the motivation level of the employees. If employees are motivated and they feel as good at work as at home, they will work better and harder for the company. Training programs LOreal also use internal training program to boost their employee skills and motivation. These kinds of programs are designed for managers from several countries. To be efficient they are run several times a year and are organized by companies who are specialist in the field, e.g. Rosinski Company. These programs are offered in several languages such as English, French or Italian. We chose to work with Rosinski Company for multiple reasons: we appreciate this excellent team of experienced and diverse Trainers, the business-oriented learning approach, and the consistently positive feedback after the seminars. Yvonne von de Finn Project Manager Learning for development MDC Europe LOreal Like talent management, training programs are useful in many different ways. They help in motivating employees and giving them the opportunity to improve their skills. Particularly when employees are managers like in the case above, they lead to new professional perspective. I think this kind of programs do bring benefits to the company and can be seen as investments (costs) despite government help in the form of subsidies sometimes. Like any material investment, the return has to be evaluated and thus the impacts of the training have to be quantified and monitored for the sake of efficacy. Talent management shall be focused and targeted at bringing up the competencies of the employees to match the requirements of the organization they belong to. Source: EduChoices.org Learning by doing Companies like LOreal also use practices such as learning by doing to develop skills of their employees. They help them to perform better in their daily tasks and activity. This way of acquiring competencies is built around action and job everyday life rather than formal training programs. Lets see below a brief description of the process according to a professional:  «Ã‚  Instead of a theoretical discussion about strategic planning or project management, for instance, participants develop a usable strategic plan or create deliverables for their project. Employees learn in their own way and at their own pace through assignments that get real work done.  Ã‚ » In my opinion, this method is more than a way to train employees and rather an example that every company should adopt in their daily management scheme. This strategy can be very efficient because it allows for a focus on problems of real interest to the company, on which each employee can find solutions. Its very concrete and precise because it directly applies to the job himself. American Express Case study The concept of diversity management American Express received recently the tittle of  «Ã‚  Top Company for Employee-Resource Groups  Ã‚ ». American Express is a good example of how the concept of diversity management is implemented in large companies.  «Ã‚  Diversity management must begin with visible leadership. This means that the CEO and executive team must lead by example and be visible supporters of diversity as a business driver while holding their direct reports accountable for results  ». The management of diversity can be very useful for the development of employees in several ways. When you work with people from different countries and different cultures, you may learn more than working with people from the same country as yours. I think this climate of diversity allows for the development of new working methods and new ways of seeing things. Yet I think that valid metrics are needed to see the positive impact of diversity management. Management should in this case set up clear objectives and preserve middle management. This rather new concept has to be well managed in order to perform better than classical work model. A diverse and inclusive culture is a corporate asset for American Express. Kenneth Chenault, Chairman Chief Executive Officer. Transferability of knowledge and skills back to the job On this last part, Id like to comment on the transferability of knowledge. I think each employee or manager has to keep in mind that the transfer of training, i.e. knowledge capitalization, is the key in terms of value for a company in the long run. The knowledge of each employee should be easily transferable to other new employee and this should be handled through a complete and thorough process. This is good for the integration of new employees. They always perform and feel better after a good training on the task they are supposed to perform. Another important element is the fact that new skill or knowledge should be maintained once they have been completed. My current experience as an intern on a trading desk at HSBC Paris is in my opinion a very relevant example. Before really starting I had a 3-week training with the past intern. Then I learnt how to use the IT system, how to work in a specific environment, how to deal with the daily tasks I was supposed to fulfil. These 3 weeks taught me also how to behave not only with my colleagues but also with the clients of HSBC. It was for my integration. It gave me confidence but provided me with a significant increase in efficiency and well-being. Conclusion

Essay --

Animal cruelty occurs all over the world. The human race has a major effect on the natural world, especially animals. Animal cruelty is an example of how man has taken advantage of his power. Those exhibiting cruelty towards animals have been proven to have a tendency to harbor violent psychological problems. Animal cruelty occurs all over the world. Fortunately, many countries have enacted laws and penalties to stop this harsh behavior. There are many anti-cruelty laws in the United States as well as other states. This laws prohibit torturing, beating, mutilating and unnecessary killing of animals. Also, they cover neglecting abandoning or depriving pets or farm animals of food, water or shelter. In 1822 the British parliment passed the Martin Act for animals protection, later on Richard Martin formed the society for the prevention of cruelty to animals. But the cruelty to Animals Act was not firmily established until the years of 1849 and 1854. As a matter of fact the word was finally starting to spread throughout Europe and even the United States because of this movement the American Society for the prevention of animal cruelty was later formed in the year of 1866 by Henry Bergin in New York. In addition to this in the nineteenth century many laws were passed both in Great Britain as well as the Unites States to protect the helpless, especially-children, lunatics, and domestics animals, from willful and malicious acts of cruelty. On the other hand, just as there are laws there are many weak laws that have been enforced to protect animals from cruelty. As a matter of fact not only are the laws weak, but they are also rarely enforced. The reason being is because police officers and public presecutors frequently view animal cru... ...althy individual, this is a warning.† There are deep psychological issues that lead to violent crimes against people† (cfawr). What is more shocking is that most animal abusers abuse animals for entertainment of both themselves and others, and to show their aggressiveness. In conclusion the simple of one adopting a vegetarian or minimizing the amount of animal products can prevent the death and suffering of millions of animals. There are many ways that one can prevent animal cruelty, is just a matter or wanting to do so. For example one is not so excited about chores at all, but when some one important is coming one cleans the houses, and leaves it shining, just with this much effort one needs to want to stop cruelty because it this matter is not stopped it could lead to even major problems, one does not know if this could lead to animal extinction.

America’s Crossroads

The fifty year span between 1870 and 1920 in United States history found our great, growing nation struggling with many economic, racial and social crisis. Rules were made and broken. Walls were built and torn down. Lines were drawn and crossed. With a huge cultural chasm yawning out across an invisible landscape, rocked on its foundations by a civil war, the United States of America stood at a crossroads, It was now entering uncharted territory. Would it let the torrent of differences and alienation between itself and its vanquished other half divide the nation forever? Or would it have the fortitude, forbearance, and mercy to begin the heart-rending task of putting the pieces back together again and truly becoming â€Å"one nation, under God, indivisible, with liberty and justice for all†? Though emotionally exhausted from its assuredly un-civil war, and except for the decimated South, the nations economic health was excellent. New opportunities abounded for the young and enterprising in the large cities that were growing ever larger thanks to the flood of immigrants searching for the American dream. And in this new post-Civil War era standards remained static in many areas, were raised in others, and certainly, most glaringly in the political-economic arena, fell in others. Great wealth, power, and prosperity accumulated quickly after the Civil War, and everyone wanted a hand in it. However, because standards were so lax in the political-economic area, a preoccupation with material and monetary gain increased. Men whose principal claim to this newfound wealth and power (characteristics certainly envied) was through corruption and ruthlessness. A good example of one of these men was â€Å"†¦ John D. Rockefeller in oil. He saw a marketplace of huge integrated companies, cooperating to avoid competition. The virtue of this new form of production, for Rockefeller, was its efficiency. Then he [Rockefeller] set out to eliminate competition: they could sell out to him at his price: they could become his agents; or they could be destroyed† (261 Carol Noble). Not just another term for â€Å"survival of the fittest†, efficiency and being efficient would revolutionize the industrial age, its people, and its culture. The humming and expanding continent, for all its corruption and crudities, embodied progress, and nothing would stand in its way. Rockefeller would go on to speak prophetically about the social changes to come: â€Å"The day of combination is here to stay. Individualism has gone, never to return† (261 Carol Noble). As individualism was being ground up and replaced under the heels of industrialism, another â€Å"-ism†, racism, and second-class citizenship towards immigrants, blacks, and anyone with a different religion, remained unchanged. People from all walks of life that had come to the land of opportunity were increasingly forced into working alongside one another. â€Å"Corporate leaders well understood and the exploited the ethnic groups within the labor force† (265 Carol Noble). Pitting blacks against whites, whites against whites, Swedes against Slovaks, and Catholics against Jews, the fat cat's just sat back and laughed. â€Å"They deliberately worked to deepen resentment between them† (265 Carol Noble). This, to me, is a very repulsive side to the new industrial age and its efficiency. These so-called â€Å"leaders† exploited many honest, hardworking people because of their ethnicity, low-class, and ignorance. Spurred on by their greed, their bosses greed, and greedy human nature in general. Treating people like they were animals in search of the almighty buck. To a small degree in their defense, America had never been here before. It never had industries, corporations, and things of this nature. It now had large railroads connecting the nation to make â€Å"†¦ it possible for regional specialization to be linked to the national economy† (260 Carol Noble). This was all new and people took advantage of it like hogs to slop. No discipline, no planning or thinking ahead. It was all going to last forever is what they probably thought. However, one people, one race, had been here before. Subjected to unheard of treatment, domination, and abuse for the past four hundred and some odd years, African-Americans did not know what to do with their new found freedom. â€Å"This child race had received total guidance from the whites during the period of slavery† (252 Carol Noble). Though they were not considered slaves anymore, they might as well have been. Ostracized to a ridiculous extent in almost every conceivable area, blacks were still hated by southern whites like Adolph Hitler hated the Jews. â€Å"This crusading prejudice produced rigid forms of social segregation between 1890 and 1910† (254 Carol Noble). Many people thought segregation would work just fine. Many others did not. Among them were the ones who could actually do something about it †¦ the â€Å"leaders†. Many of them â€Å"†¦ advocated the deportation of blacks, [while] other northern leaders listened to more extreme proposals, such as â€Å"to emasculate the entire Negroe race† (255 Carol Noble). These prejudice men would roll over in their graves at the progress blacks would go on to make by the latter half of the twentieth century versus the late nineteenth century. Blacks were not going to be held down m, and the squashing of the individual who, in the words of Andrew Carnegie, didn't have â€Å"the special talent required† to create and keep capitol (46 Kammen). A lot of these so-called â€Å"untalented† people were of course of the working class and the new efficiency invading the culture had them reeling. On top of all the myriad of changes and unstableness in the workplace was a new type of management by Frederick W. Taylor. â€Å"‘Taylorism' became an international byword for social control and for programs designed to make men function like machines† (87 Kammen). Of course men are not like machines and so cannot function like them. Standards were not being raised in this critical backbone area of industry due to â€Å"Taylorism†, and labor America voiced it with â€Å"†¦ growing labor unrest and major strikes, especially in 1911-12† (87 Kammen). Workers, it turned out, had brains and wanted to use them. Many of the people that were working at the turn of the twentieth century were woman, as the new efficiency permeating society pushed them out of the home and into the work force. They also campaigned against inequality and male double-standards. Tired of staying at home anyway, women were becoming more outspoken and independent. â€Å"Increasing numbers of young women attended colleges, choosing to become teachers, librarians, and social workers† (242 Carol Noble). Chafing under restraint, women flexed their way into public life and changed the way they were viewed. In summary, change happens in all areas of life and at all times of life. It establishes itself as unpredictable, unreliable, maddening. Like the butterfly theory of flapping its wings in Tokyo and creating a rainstorm in Central Park, change is the weather of history. One thing influences another and another, producing good and bad. In life, human nature is the constant; it is what affects change.

Response Paper on Black Elk Speaks

Nicholas Black Elk, Lakota visionary and healer communicates his painful conclusion to John G. Neihardt at the end of his interviews in the following way: â€Å"[†¦]The nation’s hoop is broken and scattered. There is no center any longer, and the sacred tree is dead†(207). After he narrates the unspeakable tragedy of his nation, the concluding lines mark the tragic end of a personal life and that of a national displacement. Black Elk Speaks reads as a mourning text, commemorating a cultural loss. Black Elk attributes the loss of cultural values to the symbolic loss of the circle, the location of the Power of the World. As in nature everything moves cyclically and repetitively, the life of Native Americans was also organized around this principle: they built their tepees on a circular frame and the community’s structure was also circular. â€Å"Our tepees were round like the nests of birds and these were always set in a circle, the nation’s hoop, a nest of many nests, where the Great Spirit meant for us to hatch our children (150-51)†. However, when they were moved to the grey, square houses of the reservation, this power was lost forever; despair, cultural displacement took the place of the older, happier days. What is to mourn the loss of identity? How to work through such a trauma? A form of individual and communal working-through can be found in the presence of dreams and in the decoding of their meanings. Native American dream-visions (also called prophetic dreams) were interpreted by the whole community, and functioned as healing, recuperating activities for the tribe. Freud in his Inhibitions, symptoms, and anxiety also emphasised that dreams can express and thereby help to deal with anxiety (77-172). In Black Elk Speaks the holy visionaries and medicine men serve as healers of the nation, but when they fail to interpret and fulfil their prophetic dreams, working-through becomes impossible for the community: â€Å"it is hard to follow one great vision in this world of darkness and of many changing shadows. Among those shadows men get lost† (Black Elk 192) and he also stresses while referring to the massacre at Wounded Knee that â€Å"a people’s dream died there. It was a beautiful dream† (Black Elk 207). Thus, the restoration of a cultural identity becomes impossible as Black Elk also fails to fulfill his mission he was given in his dream, that of healing, ameliorating individual and/or communal pains.

Animal Cloning for Human Consumption

After many long hard working days, I was trying to utilize my time wisely by catching up with the news on the internet. One of the article form Washington Post caught my eyes, with the title â€Å"Clone-Generated Milk may be approved†. The article is over one year old, where have I been around those days? I paused for a second and tried to comprehend the facts about science. The agricultural industry has observed a voluntary FDA moratorium on using the products of clones, but it has recently become clear that a few offspring of cloned pigs and cows are already trickling into the food supply.Many in agriculture believe such genetic copies are the next logical step in improving the nation's livestock. (Justin, 2005, pp. 2) â€Å"Americans at the beginning of the 21st century are consuming more food and several hundred more calories per person per day than did their counterparts in the late 1950s. Now more than ever, America is a Nation of meat eaters. In 2000, total meat consum ption (red meat, poultry, and fish) reached 195 pounds (boneless, trimmed-weight equivalent) per person, 57 pounds above average annual consumption in the 1950s.Each American consumed an average of 7 pounds more red meat than in the 1950s, 46 pounds more poultry, and 4 pounds more fish and shellfish. Rising consumer incomes, especially with the increase in two-income households, and meat prices in the 1990s that were often at 50-year lows, when adjusted for inflation, explain much of the increase in meat consumption. In addition, the meat industry has provided scores of new brand-name, value-added products processed for consumers’ convenience, as well as a host of products for foodservice operators’. United States Department of Agriculture [USDA], 2002, pp. 3). Those reason above might be one of the many reasons that lead farming industry to desperation level and desire to produce more food at an advance level. Let’s take a step back on this Due to the supply an d demand concept, we have raised in the society that consume more meat than ever. Our childhood and daily lives will be surround by McDonald, Burger King numerous of others tasty delightful meat dishes. The bottom line is, â€Å"We Love to Eat Meat†.A French lawyer and politician, was quite possibly the most famous French epicure and gastronome of all once said â€Å"Tell me what you eat, I will tell you who you are†. Once I was growing up in the third world country, we most likely eat to live. Fast forward twenty years later, we don’t have to worry about food anymore, but the medical bill instead, from high blood pressure, to cholesterol to heart disease or diabetes etc. We are practically digging our own graves by eating so much or so little of a wrong food, either so much of good food or so little bad food.The increasing use of animal products as well as leading to the misery, waste and pollution of factory farming is also responsible for the erosion of biodi versity and peoples livelihoods. The crops most grown of industrial food production are maize and soy not for human consumption but for animal feed. The damage done by the production and use of biocides and artificial fertilizers is almost unimaginable. Pesticide pollution of the natural world (air, water & soil) is one of the major reasons for the staggering loss of biodiversity (Luke, p. 6). Genetics growth farm animals are normal to meet the demand of the market and profit margin for farmers. In early 1990, FDA has claimed that Bovine Growth were harmless for human (Beverly, 1990). But in 2002, the same agency requested the report to aid the agency in determining the safety of certain animal biotechnology products. A 12 member committee from the National Research Council (NRC) reviewed existing science to identify what health and environmental problems might be posed by genetically modified animals.Short of three years later, the very same agency once again broadcasted that may b e approved. That confliction of uncertainty does not give consumer as myself the confidence of those researches. Genetically modified food already known with numerous harmful effects to human. (Nathan, n. d. ). If we stick with â€Å"what you do not know will not hurt you†. I will confide with my limited knowledge and comfortable eating my way to emergency room or short term life insurance policy. In conclusion, should we look concern about consumption of cloning meat?I would like to think so; I may have to stop and being skeptical every time I see that USDA stamp on the meat aisle in supermarket. Our federal government owned the truthful answer to their citizens (or at least the taxpayer money) to protect our environment before causing further damage as it already is. I don’t suppose to earn the extra credit for full pledged and complete thesis about cloning research here. But I have a firm believe there will more viable proof and evidence about long term or unknown s ide effects on the horizon awaiting its chance.Next generation, it may not be mad cow disease or bird flu anymore; instead, it could be flying pig or talking donkey disease. References Justin, G. (2005, October 06). Clone-Generated Milk, Meat May Be Approved. Favorable FDA ruling seen as imminent. Retrieved March 31, 2007, from http://www. washingtonpost. com/wp-dyn/content/article/2005/10/05/AR2005100502074. html United States Department of Agriculture. (2002). Agriculture fact book 2001-2002. Retrieved March 31, 2007, from http://www. usda. gov/factbook/chapter2. htm Luke, A.. 1999). Genetic engineering, food, and our environment. White River Junction, VT: Chelsea Green Pub. Co. Beverly, C. (1990). Bovine growth hormone. Retrieved March 31, 2007, from http://www. fda. gov/bbs/topics/CONSUMER/CON00068. HTML Nathan, B. (n. d. ). 50 Harmful effects of genetically modified foods. Retrieved , , from http://www. cqs. com/50harm. htm Cat, L. (2002, Aug 21). Transgenic animals could pose environmental threat. Retrieved March 31, 2007, from http://www. ens-newswire. com/ens/aug2002/2002-08-21-06. asp

Regulation of the Internet and Democratic Values and Ideals Essay

Regulation of the Internet and Democratic Values and Ideals - Essay Example In the age of internet, it has already become easy for people to keep in touch with each other because online communication has become a potential information resource (McQuail and Siune, 1998, p.76). Information has become a central foundation in the technological revolution (MacKay and O’Sullivan, 1999, p.122). With this, communication has become so easy that even an individual who is in the other part of the world could still converse to the other side of it with relatives or friends via social networking sites such as Skype, Facebook, Twitter, Friendster and many more. It has become so easy to connect with other people nowadays especially in making friends and increasing the number of contacts. In fact, the recent development in communication via internet and fast speed broadband connectivity paves the way for connecting people. Internet therefore has become a social phenomenon affecting culture (Atton, 2004, p.2; Slevin, 2000, p.1). However, while connecting people remain s a significant advantage of the internet, the issue regarding safety remains an alarming priority as one of the potential arguments for the regulation of online activities. Various crimes are already committed within the internet including but not limited to physical or violent harm. Transactions could be faster if they have to be generated online. In this regard, there are bank, credit card and other related transactions already made via online deals or the internet. The purpose is for convenience and safety. However, safety could be such an understatement considering the fact that hackers are flooding over the internet plus there is a remarkable increase in the number of viral programs, malwares and strategies to secure passwords and other relevant confidential information. This is another remarkable reason and a significant argument for the regulation of the internet that at some point may also potentially concern with protecting the identity of an individual and disclosure of h ighly sensitive and valuable information. However, this only proves that censorship is essential in capitalist democracies (Petley, 2009, p.1). In the advent of terroristic attacks and their dangerous output on the public, the UK and US implemented anti-terroristic campaigns and even regulation over the use of the internet and control any activities in the virtual world. All the intentions in these related activities are in line with providing the safety which the public deserves to experience. However, behind this concern, there are other forms of issues that need also to be considered. This generally includes the consideration of democratic values and ideal

General Electric Case Study Example | Topics and Well Written Essays - 2750 words

General Electric - Case Study Example One such company is Sanyo Epson. ISO 14031 is used globally to evaluate organisations in the "manufacturing, health services, transportation, electric utility and municipal sectors in order to evaluate environmental performance (EPE), provide a basis for performance benchmarking, demonstrate compliance to regulations and increase operational efficiency" (ISO 14031, par. 1) It assists organisations to obtain ISO 14001 certification. Other companies, for instance, General Electric, have focused their efforts mostly inward, with the integration of high-tech programs to track their progress. In today's business environment, performance measurement relates to all aspects of business from leadership to management to employees to customers. It is a method by which company output, brand recognition, cooperation and interaction with other companies are measured. Because GE has expanded its product line to include almost every area of manufacturing, a successful environmental management progra m must be able to cover every phase of their business, from supply chain to operations to marketing. GE has the broadest array of infrastructure products, services and financing in the world, "from Energy to Aviation to Transportation to Water to Oil & Gas" (General Electric 2006, p.